Risking a new approach to nutrition isn’t just the foundation of our name — it’s the foundation of our philosophy. At Risk Nutrition Co., we believe the boldest move you can make is to break away from fear-driven, restrictive approaches to food and step into a life of balance, nourishment, and freedom.

Founded by Dr. Jess Risk, a certified nutrition coach and weight management specialist with a passion for empowering others, Risk Nutrition Co. emerged from a deeply personal journey. Jess knows firsthand what it’s like to feel lost in a sea of conflicting information about food and fitness. She’s been in the place where nutrition was a mystery and weight gain seemed inevitable. And she’s also experienced the other extreme: a hyper-informed, overly rigid mindset that prioritized restriction and weight loss at the cost of health and well-being.

Her journey through both ends of the spectrum led Jess to a powerful realization: Knowledge without practical, sustainable application is incomplete. After several years of supporting her personal training clients with navigating their nutrition, Jess founded Risk Nutrition Co. in 2022 to bridge that gap, helping clients cut through the noise, reconnect with their bodies, and build nutrition strategies that support both performance and joy.

Jess’s coaching style is rooted in data, knowledge, and compassionate accountability. It’s about more than hitting macro targets or counting calories; it’s about learning how to fuel your body to achieve your best performance while embracing life’s little indulgences along the way. Through personalized coaching, Jess works with clients to dismantle restrictive mindsets and replace them with sustainable, realistic habits.

Take Sarah and Dawn, for example. When they started working with Jess, they were stuck in cycles of calorie restriction and negative self-talk. After increasing their calorie intake by over 400 calories per day, they didn’t gain weight; instead, they saw incredible body composition changes, improved muscle mass, and began managing their inner critics. Instead of trying to shrink their bodies, they found a new strength and improved performance, and they shifted from viewing their bodies negatively to feeling proud and empowered by what they could do and how consistent they could be.

Our Mission: Risk Nutrition Co. exists to help clients achieve their performance goals without sacrificing their mental or physical well-being. We empower individuals to understand their nutrition in a way that feels both achievable and liberating, offering a way forward that balances data-driven strategies with real-life enjoyment.

Our Vision: We envision a world where nutrition is no longer a source of confusion or obsession, but a tool for empowerment. A world where people understand that taking risks — like challenging diet culture, eating enough to fuel performance, and enjoying life’s simple pleasures — is what brings real, lasting change.

Our Core Values

1. Compassionate Accountability — We meet clients where they are and guide them with empathy, encouraging growth without judgment.
2. Balance — We believe in fueling both body and soul, striking a harmony between performance & aesthetic goals and life’s indulgences.
3. Empowerment through Data, Knowledge, and Action — We help clients gain confidence by understanding their nutritional needs, learning flexible tracking, and building the skills to continue applying that knowledge sustainably for the rest of their lives.

At Risk Nutrition Co., we know that stepping away from restrictive cycles and outdated diet culture feels risky. But it’s in those moments of risk that true transformation happens.

Are you ready to take the leap? It’s time to take a risk on yourself. Let’s do it together.